Context

Bringing an editorial look to 34th Street's Instagram

34th Street Magazine is Penn's arts, culture, and lifestyle publication. Our Instagram had strong editorial writing but inconsistent branding and low engagement. While leading the design team over the summer, I wanted to give Street a hot girl summer too…

Swiping, turned into a story

I wanted to build a system of modular layouts that use the swipe as a storytelling tool, creating seamless compositions across posts.

Taking bits from print to pixel

I created a structured typography system inspired by the magazine's print identity, connecting each typeface back to 34th Street's editorial tone.