Relay

Relay

Relay is a motion identity for a streaming platform, built from a frame instead of a mark: a rounded rectangle of neon light on black, running ice white at its crown through violet to magenta at its base, breathing on a slow cycle just below the threshold of distraction. A border is the one graphic that never competes with content, so the identity lives at the edge, holding the room like stage lighting. State changes ride the color run: live pushes the magenta hotter, waiting cools the loop toward blue, and endings let the light drain clockwise. Shipped as a kit of loops and an engine spec, the system now opens streams, wraps countdowns, and frames guest cards across the platform.